RSS now ready for mass market communication

Microsoft ist going to integrate RSS support for “Longhorn”, their new operating system. RSS technology will be extended by so called “Simple List Extensions” which give easier access to any items a user would like to get listed in a feed. Simple List Extensions are licensed under creative common license.
This should be the starting signal for e-marketing experts and online professionals to think about RSS feeds as a new channel in addition to e-mail marketing.
The website of RSS expert Dave Winer collapsed after publishing this information last week.
More about Microsoft’s plans.
(via golem.de here and here – german)