• Hello!
    I am Oliver Biederbeck

    I am a Cologne based IT consultant specialized in digital service and product management and marketing automation.
    Take a look at my profile – and if you like it don’t hesitate to contact me!

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About my work

Digital delivery

Companies in the telecommunication, travel and retail industries task me with planning and implementing customer centric software solutions in complex organisations and IT landscapes.

Project assignments usually evolve in the context of service and product development, marketing automation, CRM and identity management. I often work in cross functional and international teams of IT, product management, marketing, sales and even strategy departments.

Since 2017 I offer my service as a proud employee of Capgemini.


As a fellow member of the International Software Product Management Association (ISPMA) I contribute content to their meetings and publications. The ISPMA is an open non-profit organization that establishes SPM as a discipline in both academia and industry.

I also offer trainings for selected topics of ISPMA’s Software Product Management framework.

Brief history of my professional career

For more than 20 years I have been working in the digital economy. I worked for the first internet agencies in the 90’s, survived the New Economy crash and learned how to transform business in large enterprises.

For a German loyalty program with a reach of 18 million households I signed responsible for all digital product developments such as loyalty points redemption for digital goods and mobile coupon applications – before the first iPhone entered the market. I was also in charge for Germany’s first successful electronic gift card distribution platform „Cardiso“.

In the innovation unit of Deutsche Telekom I was – among other things – involved in shaping the B2B2C platform concept of Telekom’s approach for the smart home business.

After all these years I’m still excited about the ongoing digital change – and still able to avoid buzzwords.

Selection of companies I’ve worked for:

  • Deutsche Lufthansa
  • Miles & More
  • Vodafone Deutschland
  • Deutsche Telekom
  • Customer Advantage Program („HappyDigits“)
  • KarstadtQuelle
  • Celesio

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