What I do
Software Product Management
Success of digital products and services is based on a clear value proposition. In the best case, your product is derived from your business strategy and supports or transforms your business. Creating and managing value propositions, product roadmaps and portfolios became my favourite assignments during the last years. Aside my experience around product and service development I am a certified software product manager and have joined the International Software Product Management Association as a fellow member.
CRM & Marketing Automation
Running a multi-partner loyalty program with more than 18M households for more than 7 years laid the groundwork for my CRM experience. The change from sender focused campaigns to customer triggered communication has been part of my daily work until today. Meanwhile, the challenges of rule-based communication do not only include decisions on technology but also new models for co-operation of marketing, sales and IT departments. This is where digital transformation also start a transformation of your organization.
Identity Management
I believe that identity management is one key for success of any other initiatives you may run. Identifying customers in the digital world enables you to personalize your communication, to simplify your payment and to streamline customer experience across different touchpoints. Many companies run different applications based on different databases what often leads to a poor inconsistent customer experience on digital channels. I was involved in different ID projects around SSO challenges, also including social login.